The BBC news website, I felt was impressive in terms of its information architecture. The index on the left of the page has proved to be very helpful, as its splits information into subjects. Therefore making information quick and easy to access.

When it came to navigating the website, it was well organised so that all information could fit on one page without having to scroll down to far. If I wanted more information, it was put in links. The front page gave the most important information and good interesting pictures. It then gave the chance for the researcher to click for further facts and bigger pictures. The page also gave the chance to make links hidden or shown. The idea of being able to take information away from the front page to make it easier to read is clever. As in the long term it will make the viewer more willing to stay on the website, as it wont hurt their eyes and the page will seem more user friendly. It feels straightforward to be able to find your back when you have clicked on a link. The layout of each link is kept to the same simple structure, which makes the information easy to read.

Overall the useabilty is very good as the surfer is reassured that they will be able to gain information quickly, which is what makes the BBC news page seem so reliable and popular.

Fashion sheep

I feel like we are all turning in to fashion sheep.

Is it the lure of cheap shops like primark that can provide us with a fashionable items of clothes for less than a tenner. That makes it easy for everyone to want to pick up the same skirt.
Or is it celebrities like Kate moss that excited millions of teenagers ,when she started designing affordable clothes at Topshop. I never understood why you would buy the same top or dress that kate moss had been seen wearing, i mean who would look better in that dress, that was made for Kate Moss , you or Kate moss?

I have always felt sorry for some girls you see in the street, that have the exact outfit that the mannequin had on in River Island. I released that it takes a certain amount of confidence to dress yourself each day that maybe some young people lack. Therefore some shops are cashing in on people's lack of identity by giving them advice on how to put together perfect fashionable outfits. Result- everyone looks the same!

I've always tried to mix and match my outfits so i have high street, vintage and designer clothes. However even i couldn't resist in constructing my whole outfit using only one cheap high street shop. I turned up a party last night in a very nice H&M dress. I felt very smug, the dress had only cost me £70 and it was Roberto Cavalli. Yes i was wearing a top designer for retail prices. To my horror everyone had the same idea and there was a about three other girls wearing my beautiful leopard print floaty dress. Thankfully i made a quick escape and decided spend more time browsing the vintage and boutique shops for my party dresses.